Invented by ABC New Inventors’ panellist and mother Christine Kininmonth.

Company Story
Most of us at Fertile Mind are mums a few times over, so every item we carry has to first appeal to us as mothers.

Is it practical? Would we buy it? Does it represent good value for money? Will it last?

This philosophy has been with the company since it began, when founder Christine Kininmonth became pregnant herself in 1996. Disillusioned with what was on the market, Christine adapted her own corporate wardrobe with an elasticised panel.

Belly Belt was born, and Fertile Mind had its first and bestselling accessory.

Peter Hooker brought in much needed business skills, and he and Christine now distribute a range of maternity and nursing wear throughout Australia. Fertile Mind exports to around 30 countries, including the UK, U.S., Japan and Europe.

Fertile Mind is proud to be the exclusive Australian distributor of well-regarded international labels, Seraphine maternity jeans and Belly Bra maternity support garments.

Our own labels include Belly Belt, Bando maternity band, Nursing Fashion, Superbra, Perfect Fit maternity undies and opaque maternity tights.

While we are cautious about expanding our range, we welcome enquiries from enthusiastic people with practical and innovative maternity products. Please feel free to contact contact Christine or Peter at any time.

At Fertile Mind, we are with you all the way.