Product Origins
Made in China.
About My Brest Friend
Our Story
Imagine the year is 1994 and you have a new baby.
Together, you and your newborn will clock over 1,000 hours together at the
breast. You look around for something to help you and your baby get positioned
comfortably for this special time of togetherness, but find very limited
options. You try:
- a bed pillow
- a U-shaped play pillow
- a large teddy bear
- a rolled-up towel
- a sofa cushion
Amazing as it seems, these were the choices available to
new moms just 13 years ago. None of these choices stayed in place, and when
Moms moved, babies often lost their feeding latch. So mothers would try to stay
frozen in place for the whole feeding, which left them sore and uncomfortable.
We know because that's where we came in.
The first pillow specifically designed for breastfeeding
My BrestFriend was developed in a "laboratory" of new moms, babies, and
breastfeeding
experts who set out to do what no one had done before: create a pillow
whose
sole purpose was to answer all the needs of breastfeeding moms and
babies.
Spearheading the effort was inventor Andrew Zenoff, a bachelor who
proved that
sometimes the best ideas come from those who have just enough distance
from a
problem to imagine solutions that have never been considered before.
First, Andrew and his team compiled a list of every
complaint breastfeeding moms could think of with the existing pillows. The list
ranged from lower back pain due to improper support, to poor latch-on, to
babies "rolling" inward or away during the feeding due to using U-shaped
pillows. This began a lengthy cycle of design and test, followed by redesign
and retest until we had built over 50 prototypes in a single year. We poked,
prodded, raised, lowered, tightened, loosened, shifted and adorned until, at
last, we had a pillow that our mom testers loved so much, they couldn't find a
single way to improve upon it. Then, and only then, did we introduce My Brest Friend to mothers
everywhere.
12 years later: the pillow loved around the world Today, My BrestFriend's patented, wrap-around design has made fans in over 20 countries where
it is sold, as well as being used in hundreds of NIC units and birthing
hospitals. It is the #1 choice of lactation consultants, is sold by La Leche
League, and consistently earns raves among nursing mothers, many of whom tell
us our pillow has helped them achieve longer holding and feeding cycles with
their babies. My BrestFriend has helped over 1,000,000 moms breastfeed their babies. Our stylish new
prints and fabrics make My BrestFriend the perfect item to register for or give as a gift.
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